planning for Instagram

The Ad Strategist was a company created by Amanda Bond, a Facebook Ads expert, and Marketing Strategist. The purpose of the company was to teach B2B and B2C organizations how to scale their businesses using Facebook Ads. My goal when creating a content plan for her Instagram was to rebrand the old @theadstrategist page to fit the new branding according to the brand guideline that I’ve also created for this startup. I wanted to create a dashboard that was a mix of personal and professional content that is relevant to the business, unlike some of her old personal content (which did not relate to Facebook Ads at all). I also wanted a page with an emphasis on Reels, to take advantage of the recent algorithm, and grow the page. The design process for all my projects usually consists of the following:

In this case, before a post can be approved, I was required to transfer these designs to Google Slides so the Art Director and I can arrange the sequence of these posts. This was a rough plan of what the dashboard might look like before we schedule them. To see my content plan and more final designs regarding theadstrategist Instagram, please click on this Google Slides link. 

After creating a satisfactory order, the final designs are approved to be scheduled in Later. 

Storyboarding

Below you can scroll through the carousel and see some original ideas and sketches I’ve done after a Creative Brief meeting. While on the right, you can see the progression of some of these sketches into approved Instagram posts.