landing page design
I was tasked to create a landing page for The Ad Strategist. The purpose of this landing page was to generate leads for a future webinar that the company will offer. The landing page needed to include:
A Call to action (CTA)
a page describing the benefits of this webinar
social proof page
a bio page
On the right, I’ve created a landing page checklist after completing a short course that I was enrolled in. The course was about creating a landing page and so I decided that I would create a checklist to teach The Ad Strategist team what I learned. The main purpose of this design was to help the Member Coach give feedback to our members who submitted their landing page as a part of our program requirement. Since the Member Coach did not have prior design experience, I thought a checklist will really help determine what to look for. I decided to refer to it before doing my wireframe.
Wireframing & Concept
The design concept of our landing page was created before we finalized a brand guideline for The Ad Strategist. The concept ended up very different from the final, which took into account the updated branding and the current design of the homepage.
final landing page design
