Comprehensive Textbook

Under The Ad Strategist, the main product that was to be sold to members was a program called The Stradegy System®. I was responsible for creating the comprehensive textbook that would go along with the lesson. The program consisted of four modules and it was under 100 pages long.

I wanted a clean design, but not a sterile one. So I played a lot with the grid, included grungy design elements (like ripped papers), some handwritten type, and mockups of real-life products.

Screen Shot 2021-09-27 at 2.03.14 PM.png

Screen Shot 2021-09-27 at 2.05.13 PM.png

Screen Shot 2021-09-27 at 3.16.39 PM.png

Screen Shot 2021-09-27 at 3.18.47 PM.png

Screen Shot 2021-09-27 at 3.21.05 PM.png

Screen Shot 2021-09-27 at 3.37.11 PM.png

Screen Shot 2021-09-27 at 3.49.00 PM.png

Screen Shot 2021-09-27 at 3.54.29 PM.png

Final design

Below you can find the colour scheme and typography I’ve used to create this editorial. And on the right, you can flip through an excerpt of the textbook.