What
What is your offering?
A combination of physical and digital toolkits for self-care, accompanied by a plushie guide.
Product type:
Physical (plushie, toolkit items, journals)
Digital (quiz system, self-care guidance, possibly digital downloads)
Delivery model:
Non-subscription, evergreen one-time purchase, with tiered kits.
Audience Segment
meet rina
Name: Rina
Age range: 22-30
Who are they grieving: Recently lost her grandmother
How do they feel day to day: Lonely, numb, overwhelmed by memories and daily responsibilities, feeling disconnected from friends who don’t understand her grief
What are their biggest struggles right now: Staying motivated for work or school, feeling emotionally safe to process grief, managing routines like eating properly or getting out of bed, dealing with sudden waves of sadness that disrupt their day
What comforts them emotionally: Soft plushies for hugging, warm drinks like tea or cocoa, gentle affirmations and reminders, journaling prompts to express feelings safely, calming pastel visuals and cute comforting items
What do they wish they had to feel supported: A comforting presence or companion, words of encouragement that don’t feel forced, small daily actions to help them feel grounded, tools that make grief feel less lonely and scary
What aesthetic are they drawn to: Soft pastel kawaii, Sanrio-style characters, soothing light pinks, lavender, mint green, cream tones
Where do they hang out online: TikTok grief support hashtags (#griefjourney, #griefsupport), Instagram pages with gentle grief quotes, Reddit grief forums (r/griefsupport), kawaii plushie and self-care shops
What words do they use to describe their grief or needs: “I feel so empty,” “I wish I had someone to just sit with me,” “I feel numb but everything hurts,” “I just want something to comfort me today.”